Funding pitch / 01

Advanced pre-launch · PWA-first
October 2026

The household food intelligence platform

YOUR KITCHEN.
with a brain.

4DK. knows what you have, what needs using, what you can make, what to buy, and how it all fits together.

Seeking ₦2.5M Food intelligence for real life.

Michael Habib Oguntimehin / Lagos, Nigeriaget4dk.com · [email protected]

01 / 09

The problem / 02

Food is managed every day.
The system around it is fragmented.

Everyday food management is still guesswork

THE KITCHEN
FORGETS.

People buy food, forget what is already at home, lose track of freshness, repeat the same meals, and shop again without a clear picture of the household.

01 / VISIBILITY

What do we actually have?

Pantries, fridges and cupboards are rarely tracked as one usable household state.

02 / WASTE

What needs using first?

Food expires because useful freshness context is scattered or invisible until it is too late.

03 / DECISIONS

What can we make tonight?

Meal discovery is usually disconnected from the ingredients, people and history inside the home.

04 / SHOPPING

What do we actually need?

Shopping starts from memory or a blank list instead of the real gap between pantry and plan.

Most food tools start with recipes. 4DK. starts with the household.

02 / 09

The solution / 03

One connected household loop.
Not another recipe catalogue.

The kitchen computer

SEE IT.
DECIDE IT.
remember it.

See what you have. Know what matters. Decide what makes sense. Cook it. Remember what worked.

01

Know the household

Pantry, quantities, freshness, people, preferences and recent context.

02

Make the decision easier

Ask 4DK, discover meals, rescue ingredients and adapt recipes to the real kitchen.

03

Turn decisions into action

Plan meals, cook step by step and shop only what the household is missing.

04

Build memory

What was eaten, what worked, what people prefer and what the kitchen should do next.

Use what you have. Discover new ideas. Plan ahead. Shop smarter. Waste less.FOR D KITCHEN.

03 / 09

Product system / 04

Eight canonical product routes.
One connected system.

The public product surface

NOT ONE
FEATURE.

4DK. is built as a household system: each surface feeds the next instead of living as a disconnected tab.

01

Pantry + Kitchen Scan

Know what is at home and turn visible kitchen items into useful inventory context.

02

Freshness

Understand what is fresh, what needs using soon, and where attention matters.

03

Ask 4DK

Get contextual answers from the real pantry, household and current food state.

04

STEAL IT

Bring in recipes from links, images or text and adapt them to the kitchen you actually have.

05

The House

One shared kitchen, different people — with personal preferences and boundaries preserved.

06

Plan

Turn ideas into a usable week of meals instead of starting from scratch every day.

07

Shop

Build the list from household state — buy the gap, not the whole kitchen again.

08

Memory

Keep useful history so meals, preferences and household decisions improve over time.

+ HOMEWhat's Next

+ CAPTUREReceipt Scan

+ COOKCook Mode

+ HISTORYAte This

+ INTELLIGENCENutrition

+ INPUTImage + Voice

04 / 09

Product evidence / 05

Live canonical 4DK screens.
No fabricated UI.

Current product language

THE PRODUCT
ALREADY EXISTS.

Home · Pantry · Ask · Plan · ShopTap a screen to open its live 4DK destination

05 / 09

Why 4DK. / 06

The difference is not more AI.
It is better household context.

Household-first intelligence

THE
CONTEXT
IS THE
MOAT.

01

Household-first, not recipe-first

4DK. models the pantry, the people and the decisions around them — not just a catalogue of dishes.

02

Built for African ingredient reality

The Food Library is structured around local ingredients, aliases, portions and everyday cooking patterns.

03

Shared home, personal boundaries

One kitchen can be shared while preferences, dietary needs, history and personal data remain scoped.

04

Practical AI, hard cost controls

AI is used where it removes friction — capture, recognition, context and suggestions — with deliberate usage limits.

05

One connected loop

Inventory, meals, shopping, memory and nutrition reinforce one another instead of living in separate apps.

06 / 09

Business + momentum / 07

Freemium household product.
Useful free tier. Paid depth.

How it makes money — current beta model

USEFUL FREE.
PAID WHEN IT
goes deeper.

Revenue model

$0

Free
25–30 pantry items, limited Kitchen Scan / Ask / STEAL IT / Receipt Scan, one additional House member, 14-day rolling cloud.

$4.99

Individual / month
Higher fair-use limits, longer memory, deeper personalization, more image + voice intelligence.

$8.49

House / month
Starts with two people, shared Pantry + Shop, personal preferences preserved, expandable household.

LATER

Selective food-sector partnerships
Only where they strengthen the household experience rather than clutter it.

Pre-launch evidence

900+automated backend tests passed

53database migrations validated

COREnutrition intelligence delivered

HOUSEscope boundaries verified

LIBRARYversioned Food Library integrated

PWApublic deployment path defined

Status: advanced pre-launch, release hardening in progress. This is product evidence — not invented user traction.

07 / 09

Africa + culture / 08

Food knowledge as infrastructure.
Not an afterthought.

Why this matters here

AFRICAN
FOOD
DESERVES
DATA.

“Food is culture. 4DK. turns that culture into usable household intelligence.”

01 / STRUCTURE

Local ingredients

Aliases, portions, meals and household food language become usable product data.

02 / PRESERVE

Everyday knowledge

Cooking context becomes searchable, reusable and easier to carry across generations and formats.

03 / CREATE

Room for creators

A richer local food graph can support recipes, educators, cooks and food creators working from real context.

04 / ENABLE

Smarter households

Better visibility can support nutrition awareness, lower waste and smarter local food commerce.

08 / 09

Funding ask / 09

Disciplined launch readiness.
Not vanity spend.

The ask

₦2.5M

FROM ADVANCED PRE-LAUNCH TO A STABLE PUBLIC PWA + MEASURED HOUSEHOLD PILOT.

Fund the evidence

35%₦875KProduct completion + deployment

20%₦500KFood Library expansion

15%₦375KAI + infrastructure

15%₦375KHousehold pilot + iteration

10%₦250KPayments · operations · compliance

05%₦125KContingency

01Stable public PWA

02Real-household pilot

03Adoption + retention evidence

04Payment readiness

05Measured AI + infra cost